Introduction to radio
Read Media Factsheet #224 Understanding the Industrial Context of Radio . This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions: 1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age? Radio accompanies us in our cars, on commutes through mobile devices and can be found in our homes through television, radio, and voice activated speakers. Also radio is a global medium. Radio is also a medium for all sorts of formats. 2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt. Media output is concentrated in then hands of a few, The media put profit before creativity, Media regulation should have a consumer-based approach. 3) What is the definition of...